Reach out and Touch Someone

      Tom Kaine at the Legal Marketing Blog continues his series on small firm marketing. In Part IV as Tom's top six affective marketing tools above and beyond what I believe most people believe to be the most important, networking and word of mouth. Here they are:

• Client feedback or Visitation programs (Nos. 1 and 3 on my list of Top 10 Marketing Tips for the most effective marketing "tactics");

• Speeches in general (not just seminars);

• Third Party Seminars (i.e., put on by a business, trade or other reputable organization rather than the law firm "giving/hosting" a seminar itself. Sometimes they are more effective and don’t come across as an obvious sales pitch by the law firm;

• Proposals/Presentations (whether head-to-head with competitors, or as sole source);

• Organizational Activity (i.e., getting involved and making a contribution to a trade, business, civic, cultural, or bar association can be very effective over a period of time. Granted this can be a significant part of one’s networking, but not the only way);

• Sending Information/news clippings as a means of constant contact.

      I have stepped up my efforts to reach out to other members of the bar, current clients and former clients. My recent post about sending a client survey, I am convinced, will actually generate more work. I am also a member of a statewide technology organization and recently gave a presentation on sixty tech tips in sixty minutes. This generated one significant new client with numerous new projects.  While it was difficult to be away from the office for an entire day, there is little question that it was time well spent. I am finding that the "low hanging fruit" is my continued branding as a high-tech law firm with sophistication in legal tech issues. There are few lawyers state wide whom have such a reputation.