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2005.11.28

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You should make this blog not anonymous. Seriously. Use it to aid in marketing; you're doing great.

Thanks Anon. I appreciate your kudos and support. Why am I still anonymous? The answer gets less and less clear each month that goes by. But there are some benefits which are pretty nice. No one has to wonder about what my agenda is or whether I am being self-serving. I get no financial benefit from this blog. My first amendment motives feel pure.

I am closer to being "outed" and/or "coming out" as time moves forward. There are certainly a lot of people/bloggers who know who I really am. I have become far less careful about keeping my name from being associated with this blog, that is for sure.

I often consider what impact being non-anonymous would have at this juncture. When I first started, I was worried that my old firm would take my new business model personally, or the local bar would react harshly to my attack on the billable hour. Perhaps I was and am still correct in this assessment.

I would also admit that, starting out as a novice blogger, I had some fire-breathing rants against specific people that I would not likely do again (boy did they feel good at the time!). I didn't know any better and blog etiquette was something I did not even know existed yet. Being anonymous gave me literary freedom to release some hourly billing baggage I was carrying around. And no one got hurt with my rants since the targets could not be traced to my name, and thus also remained anonymous. Anyway, those days are behind me.

Marketing is not important right now. My blog-based law firm web site and general business model have brought me more work than I can handle. I am adding staff slowly and carefully (3 staff, 2 virtual workers and 1 executive level litigation manager). I think a lot about what I want my firm to be at the end of my first year and thereafter. Much of it gets posted here.

Is the benefit of pure-motive all that is left? And how valuable is that to me? I wonder what extra value I get from being anonymous, if any? Sounds like a post for another day! Thanks again. I'll take you comment as 1 vote in favor of coming out of the anonymous closet.


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