Advertising in the Business News.

We have a new advertisement running in the regional business news. I have to say that I love the ad and the market.

What do we say? We say we are "different than any other firm in town."

If you’re going to start your own firm, know this one thing. You can’t blend in. You can’t work off the back alley office where no one knows you're there. You should try and become part of a business community if at all possible. You need to market yourself as innovative and different. Standing out from other law firms is about the easiest damn thing you’ll ever do in your entire life. You want other attorneys and lay people to think of you when they think of law. You can be the airport from which all legal matters take off.

I always tell people that there is no competition for me in my market. It’s true. And we stand out in every way. We tell clients if you want a suit and power tie, go down the block. We push substance over form. People hate lawyers. Don’t be a lawyer.

So what are you waiting for? Blow off that mega firm. You are way too talented for that. Jump out of that ten-person partnership and that asshole that works at the end of the hall. Don’t spend another minute thinking about the partner formula or committee approval for your latest business idea or advertising campaign. If you want to collect a fee, collect it. If you don’t want to collect a fee, don’t.

You only have yourself to blame. You’ve been working for that self-righteous egomaniacal self-absorbed loud crass partner for four years. Have you asked yourself lately, why you are working for this firm?

My motto here hasn’t changed. Jump. Jump. Jump. I’m here swimming in the water and I’m telling you that the temperature is fine, the water is clear and there is beer in the cooler.