Return On Your Blogging Investment

One of the most amazing things to me when I launched my vertical blogs in a variety of niche content areas was that my total cost was $13.00 a month through TypePad for unlimited blogs. I designed my blogs a little different from most anyone else. I don’t have one blog where I talk about a variety of different things. I have blogs that are purely niche. Those blogs only talk about narrow issues within that niche. For instance, I have a domain name theft blog. It is a blog which deals exclusively with domain name theft, uniform domain name dispute resolution policy and domain name International Domain Name Arbitration. I have blogs in lots of other niche areas. But my blogs don’t bleed together. They are all independent and stand on their own. I use advanced templates within TypePad to create a standard "website" look for all of my blogs. When navigating between my niche areas, you have no idea you’re actually skipping between blogs. Because my blogs all link to each other, they increase the search engine results between them.

I do a tremendous amount of business off my blogs for $13.00 per month. Contrast the money I pay with TypePad to the money I pay for my Yellow Pages ad. I might get two or three clients a year off my Yellow Pages ad. I took a look the other day and I pay almost 100 times more for my Yellow Pages advertising and get 1/1000th the business.

When it comes to return on an investment, there is no marketing or advertising program I could have launched which is even in the same galaxy as blogging. The return on my blogging investment has been staggering.

Comments

[David Carson]

Your post just lit a very large lightbulb over my head. Thank you.

I also use TypePad, but have put all of my time and energy into creating one blog/website. It's an immigration law blog that I started just one month ago. But there are so many different specialties within immigration (family, employment, deportation, etc.), or even sub-specialties (fiance visas, J-1 waivers, H1B visas, labor certification etc.), that I should probably create separate blogs and interlink all of them. I'm not really leveraging the unlimited bloggage that TypePad pro membership provides.

Much work to do! Thanks again.