Technology allows us 24/7 information and virtually unlimited ability for communication and collaboration. Yet, these same benefits can cause us to insulate ourselves from each other.
Like anything else technology can be good and bad. Yes, technology allows us to communicate. But an email is inferior to a phone call. And a phone call is sometimes inferior to a face-to-face meeting.
Yes, you can launch a GoToMeeting.com conference and bring people together wherever they are located. But sitting down in room with each other and brainstorming still has its place.
In order to ensure that we are taking advantage of the benefits of technology, while avoiding the pitfalls, we have instituted Tuesday morning meetings among partners, as well as Thursday lunch meetings with partners. The agenda for these meetings reflects the mission and priorities of our firm. We discuss operational issues, cases, client retentions/new clients, and relative workloads on a scale of one to ten.
So when you are setting up your firm built on the foundation of technology, don’t forget to sit down in a room together on a regular basis. There is still no substitute for looking each other in the eye and patting each other on the back.