We’ve received a lot of inquiries concerning our post last week concerning the launch of our new website. As noted, we are a Traverse City, MI law firm. Our new website is part traditional “brochure” web pages describing our practice areas and includes nine distinct vertical blogs within niche practice areas. Some people have noted that they could not distinguish between the blog pages and the traditional “brochure” pages on our website. To help break things down further, here are the practice area pages with relatively static information about our legal practice areas:
- Internet Law: Internet lawyers representing technology companies and brick and motar companies requiring internet law expertise.
- Trademarks, Trademark Infringement, Copyrights and Patents: Trademark, copyright and patent protection on technology and online issues.
- Domain Disputes and Cybersquatting: Protecting your domain names against cybersquatters, typosquatters and other third parties unlawfully using your brand on the internet.
- General Counsel Services: Providing general counsel services to both small and large companies on flat fee defined-deliverable basis.
- Complex Litigation Attorneys: Trademark infringement, copyright infringement, patent infringement, commercial disputes and mass tort injury litigation.
- About Traverse Legal
- Site Map
Our niche blogs which discuss the latest cases, information and issues within various practice areas, are found here:
- Internet: Internet Lawyers and Information Technology Update
- Trademark: Trademark Infringement, Registration and Monitoring
- Piracy: Cybersquatting Issues Under the UDRP & ACPA
- Monetization: Domain Name Portfolio Issues
- New Media: Copyright Infringement, DMCA & Defamation Issues
- E-Commerce: E-commerce, Contracts, Affiliate Marketing, Licensing and Deal Making
- Trade Secrets: Non-Competes, Trade Secret Attorneys & Idea Protection
- Governance: Director, Manager & Fiduciary Liability
- General Counsel: Outsourced GC Services
Because blog pages are easier to update, we have kept our attorney and staff pages as blog pages:
Note that the home page at www.traverselegal.com pulls in the latest three posts from each of our niche blogs creating dynamic content. We believe that it is no longer necessary for attorneys to host their blogs as separate websites, distinct from their primary law firm website. While it used to be true that blogs were considered to be personal. There is simply no reason to isolate and cast to the background your professional blog. In many instances, your professional blog receives much more traffic than your static web page. By failing to incorporate the same basic design as your website, you fail to capitalize on the great marketing, biographical and contact information which is found on your traditional website. The time has come for your website and blog pages to contain the same design template as a fully integrated web 2.0 website.
Traverse Legal is proud to have launched one of the first fully integrated website/blogs of any law firm. If anyone is aware of any other law firm that has fully integrated the design of their website onto their blog, or vice versa, let us know. We would love to take a look.