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Top Ten Tuesday: My Best Blogging Tips For Building A Loyal Readership

Recently, I wrote a post titled “The Lessons of Format and Familiarity How To Take Your Blog To The Next Level and Build a Strong Reader Base” which discussed how to improve your blog by creating a more familiar format and sticking to certain key content areas in which you are passionate.  Today, I’m going to give you my top ten blogging tips to take your blog to the next level.  I guarantee that if you follow some or all of these ten items, you will see your traffic, the number of readers plugging you into their RSS reader and comments to the next level and beyond.

  1. Blogging is more than publishing content.  It is generating and participating in discussions about important topics.  This means you not only have to publish on your sites, but comment on other people’s site, sending emails to other appropriate bloggers when you think you touched on an issue important to them and encouraging people who follow your blog regularly to provide their thoughts.
  2. Blogging is about relationships.  You need to reach out to those people with blogs similar to yours by calling them on the phone and sending them emails introducing yourself.  Don’t spam them.  Request to be on their blog roll or publish your post if you don’t really know who they are.  Once you develop these relationships with others.  They will naturally start linking to you, commenting on your post and developing the synergy necessary to become a leader within your content niche.
  3. Use Twitter to accumulate and publish your posts as a feed.  It’ll also allow you to build relationships with other people on Twitter and accumulate their posts onto your Twitter homepage as you continue to become part of your relevant community.
  4. Dictate your blog posts if at all possible.  Eighty percent of the content on this site is dictated while I am in the car or at home and published to my blog by staff.  I’m dictating this blog post from my car, which allows me to share my thoughts without taking up valuable time from work.  It also allows me to share those thoughts when they strike me, even if they are not at my computer.
  5. Take a position.  Sharing other people’s links and asking questions won’t get you very far in the blogosphere.  You need to decide what it is you think about certain issues and “say it.”
  6. Submit your blog to directories relevant to your topic and pligg sites such as www.overflowlegal.com.  For me, there are a number of legal directories out there, which essentially republish snippets of my content under each blog title.  Those directories link back to my site.  In a future post, I will be providing a link of the most important directories for lawyers.
  7. Submit your most interesting post of the week to Blawg Review and publish each week’s Blawg Review on your site on Monday mornings.  Not sure what Blawg Review is, check it out here.
  8. Keep Blogging!  Blogging is about perseverance more than anything else.  This blog has been around for over four years.  There have been times where I have generated less content and times when I generated more content.  But here I am, still blogging.  Many bloggers give up after a short period of time because they don’t feel like their generating enough traffic.  If you are blogging for traffic, you won’t make it over the long haul.  Blog because you want to and because you have something to say.
  9. Promote your blog to your partners and other lawyers and legal professional with whom you already have a relationship.  Get them reading your blog and posting comments.
  10. Accumulate content from other blogs relevant to your topics of concern in your RSS reader and on Twitter.  You need to know what other people are saying out there about the issues you care about.  That will allow you to comment on their posts, link to their websites, build relationships, participant in the discussion, use blogging as a way to become the most knowledgeable person about the issues you care about (did I mention how important that point is?)  learn about cutting-edge issues important to you and get as much out of blogging as you give. 


Blogging is one of the most important and rewarding things that I do each week.  Psychologically, it helps me to keep my bearings and stay on track.  Essentially, I am constantly reminding myself about the principles upon which my firm is based.  Educationally, I follow blogs about internet law, cybersquatting, trademark and intellectual property issues, idea protection and other areas of practice important to my business.  I know what’s going on in my relevant world. 

As always, feel free to add to this list if you think I am missing something. 

Comments

Blog posts; blogger; content

It is important to remember to invest time and resources into blogging because there will be a return on that investment when done properly. Whether it is generating new business, helping lead to the introduction to new people within your industry, or used as a marketing/promotional tool, worthwhile blogs will reap the benefits of your time and effort.

Put another way, do not treat your blog as the stepchild, but rather the "golden boy." It works 24/7 so you do not have to. That said, you must dedicate your own time to nurture it. Organizational commitment allows multiple individuals to contribute, consistent with #9 above. Everyone needs to believe the blog is accomplishing organizational goals in order to succeed. If so, you will start to see the that the blog creates more loyal relationships than almost any other business medium.

GAL

I love the stepchild comment. Blogs can be like annuities in that they work when you are not. While the GAL blog is non-commercial, we obviously do run many blogs within our niche practice areas that generate a tremendous amount of revenue. I would simply note that everyone should have a fun blog like this one which has less tangible benefits. By blogging about the things that are most important to you, you remind yourself about the things that are - well - most important to you. It tends to reinforce those guiding principles which you are attempting to live your life by. Also, putting things down on paper, as it were, helps you define your beliefs and achieve laser-like focus in your pursuits.

mary

I love the stepchild comment and i get more information about this law.


mary

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