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April 2009

The M22 Challenge: a multi-discipline event based in beautiful Leelanau County in Northern Michigan.

One of our favorite clients is M22Online.com, whose trademarks related to "M-22" we protect.  For those of you who don't know, M-22 is a road which goes around the entire Leelanau County Peninsula.  Our clients turned it into a brand which is described as follows: 

M-22 is not just a road; it is a way of life.

Founded by kiteboarders in search of epic wind and waves, M-22 was created to express a common passion for Northern Michigan. However, M-22 shares this passion beyond Michigan’s borders. It is marked by the simplicity and appreciation for natural wonders such as bays, beaches and bonfires, dunes and vineyards,cottages, friends and family everywhere.

Source: www.m22challenge.com
The M-22 Challenge is a multi-discipline event based in beautiful Leelanau County in Northern Michigan. The event is designed to challenge athletes against the natural terrain and environmental elements of the area.



Legal Technology Trends: 2009 Predictions

Dennis over at the Dennis Kennedy blog has published an article called “Nine Legal Technology Trends for 2009: The Year of Hunkering Down”.  In his article, Dennis observes the legal technology market and makes his predictions for legal technology trends in the coming year.  Here are his nine predictions:

Continue reading "Legal Technology Trends: 2009 Predictions" »


"The Billboard" - Who says billboard advertising isn't effective?

We would never have considered a billboard and, until recently, have not done much advertising locally. We put all our resources into the web, the most cost-effective advertising around.  80% or more of our business is outside the state. 50% of those clients are outside the country.  We have little interaction with the local bar [in court], which can be petty and inbred [a small vocal element given 'birth' by one particular firm].   There is this one firm that has been a perpetual annoyance through the years [(the above billboard does not deal with my old law firm BTW - Tim Smith asked me to clarify this back in April)].  Having figured that maybe ignoring them wasn't working very well, we settled on this billboard which is right across from their office building [the most harmless of all the alternatives except continuing to do nothing].  They get to look at it every day. I get to smile thinking about them looking at it and knowing that, even after it comes down someday, "it can always go back up." [I won't go into details on what motivated the billboard. It went beyond putting a billboard up across the street from someone's office for 30 days].

Tl billboardAnnoying

College rock

Note 07-11-09:  There was an email sent around (below) by a member of the local bar to all bar members falsely stating that I disparaged the Association itself and that my remarks concerned all members of the local bar.  Please read the post above carefully.  Once you get by Tim's sensational headlines and exaggerations, you may even find yourself agreeing that our local bar struggles in certain circles. Regardless, I did not ever mention or reference the Association and I never said or suggested that they offenders were "many" let alone "all."  Nor have I named any law firms who, until Tim's email, were anonymous by name and continue to be on this blog.  This blogs readership, again until today, is overwhelmingly not local.   Of the over 1,500 or so blog posts over 4 years of blogging, most of that time anonymously and still semi-anonymously, about ten posts deal directly with local issues, an many of those were when I was unsuccessfully sued twice by Tim and his partners.  

The nonsense that has gone on with some local attorneys in my town is historic, dating back to old grudge's, firm break-ups and the like.  Many younger attorneys at what should be the leaders in our local community of lawyers end up suffering the legacy.  The overwhelming majority of the lawyers in the local bar have little to do with the historic rivalries and simply watch from the sidelines.  I was right in the thick of old hatreds, screw jobs and supposed emotional wounds at my old firm none of which had nothing to do with me except where I worked.  It was unproductive for clients and, as importantly, infected the local bar who could not count on some of the most important local firms to help lead the local bar association in everyday practice of professional courtesy.  

So, to my fellow local attorneys and the bar association members who may read this post.  I do believe that there are a small number of local attorneys who are petty and inbred from one particular firm, but you have already probably guessed that, in all likelihood, I am not referring to you. And if you happen to have worked for the 'birthing firm' once about a time and you are not located at the building above, then you also know we made our peace long ago.

I would also ask you to consider the source of the email below and ask yourself these questions: (1) Why did Tim Smith really send this email? (2)  Why did Tim Smith distort and lie about what this post said and his totally contrived story about how he "discovered this post"? (3)  How did Tim Smith get access to the assocation email list to send further his personal agenda, grudges (I supposed he killed two birds with one stone since he nailed me and the previously mostly anonymous firm in the picture above with one shot)?  (4)  How did Tim Smith end up speaking for the bar association?  I don't even remember him attending any more than a dinner or so in the last 10 years.


How I Built a Seven-Figure Law Firm with My Partners, Google and the Internet

Four years ago, people said I was crazy for trying to build a law firm built exclusively on clients derived from the Internet but with a little brainpower, and some help from my friends the Internet and Google, that’s exactly what I made happen.

Continue reading "How I Built a Seven-Figure Law Firm with My Partners, Google and the Internet" »


How I Built a Seven-Figure Law Firm with My Partners Google and the Internet

Four years ago, people said I was crazy for trying to build a law firm built exclusively on clients derived from the Internet but with a little brainpower, and some help from my friends the Internet and Google, that’s exactly what I made happen.

Continue reading "" »


Stoke International: One of Our Many Client Successes

No one takes more pride and joy when a client’s small business succeeds than I do. Here is a video which reflects one of our client’s success stories, Stoke International. I love their byline.

Dante Basco and Stoke International,Working together to create this unique piece of art encourage you to live each day to the fullest and to embrace the knowledge that you are destined for greatness.


Stoke International/Dante Basco Photo Shoot from Nick Madrick on Vimeo.


Converting Web Traffic into Clients

We do about 400 hits and 700 page loads to our niche practice area blogs each day.  It occurred to us about two months ago that we didn’t need more traffic, we just needed to convert more traffic.  Two changes to our web site resulted in a multiplier between five and ten times on the number of people who contact us through our web site each day.  The first was to add a live chat application (we used an open source version from CraftySyntax.com)  and to take our top 50 permalink posts and add a picture, marketing message and invitation to contact us. 

Whereas before we were doing on average one to two prospect contacts per day, we are now doing between 8 and 15 new prospect contacts each day. 

What are your best tips and tricks for making your web site a little more “sticky.”