Search engine optimization, otherwise known as SEO, is the art by which people who study the Google algorithms try and trick your website to Page 1. The fallacy of SEO is that you could ever trick Google for very long. That is why SEO is a perpetual and endless spend of money trying to stay one step ahead of the algorithm which simply wants the best possible content returned on Page 1 of search results.
Continue reading "Law Firm Websites: What Every Law Firm Needs to Know About SEO" »
Cutting edge law firms are using the web for marketing in ways that make many attorneys cringe. After all, lawyers aren't supposed to advertise and market their services.
Continue reading "Law Firm Marketing: Many Law Firms Simply Don't Want to Compete" »
Too many clients only learn once into a legal matter that
their attorneys really don’t have the insight they purported to on a particular
legal issue. In a recent post entitled
“Why in the World Would You give Away Your Expertise for Free?”, I made a pitch
that more lawyers should blog for lots of reasons. I even suggested that this fulfills a pro
bono responsibility.
Continue reading "Clients Will Do More Research on Their Attorneys Before Retaining Them " »
In my last post, I briefly touched on the fact that sharing your expertise online for free allows hundreds, thousands, and even tens of thousands of people (at least in our case) to learn about their legal issue without having to hire an attorney. As lawyers, we are supposed to provide some level of pro bono advice and representation. Different lawyers view this obligation differently. Some devote as much as 30 or 40% of their day helping others at no charge. Other attorneys barely lift a finger beyond their hourly billing sheet.
Continue reading "Does Blogging Help Fulfill Your Pro Bono Obligation" »
One of the great mysteries for many lawyers is why attorneys would blog and give away their expertise for free. Lawyers like to play this game with clients where they play hide the ball. They spend a lot of time impressing on the client that they have a big problem that requires representation. They share little information on the solution afraid the client might take that information, strategy or advice elsewhere.
Continue reading "Why In the World Would You Give Away Your Expertise For Free?" »
One of the more interesting things that happen when you start blogging is that you make yourself visible beyond the place you happen to live. Obviously, prospective clients can now find you. Your current clients can learn more about you and the legal issues they face. Other professionals within your areas of expertise start connecting with you. And people in the media start contacting you for interviews.
Continue reading "The Media Impact of Blogs" »
Our firm’s attorneys are members of the International Trademark Association (INTA), representing the largest companies and law firms in the world on trademark issues. The INTA recently did a survey of large corporations of in-house attorneys at large corporations asking a variety of questions. While the article concerning the findings is extremely interesting, here are the summary bullet points which can guide attorneys looking to improve their relationship with in-house counsel, irrespective of practice area. Let me know if there are other items that should go on the list. Here are my favorites below:
Continue reading "How to Work With In-house Counsel: An INTA Survey" »
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