Here’s an interesting story in the ABA Journal by Deborah L. Cohen entitled, “Having Faith in Marketing - Houses of worship offer affordable and effective advertising possibilities”
Here’s what Attorney Daniel Adler has to say about his advertising in the weekly bulletin at Saint Jude Catholic Church in New Lenox, Illinois:
“I’ve had quite a few people call because they’ve seen my little ad in the back of the bulletin,” says Adler, who now pays $65 per month for the message he has been placing for some 20 years.
"Dollar for dollar it’s pretty good advertising,”
“I’m there, I’m at the church and people see me,”
I ran a similar add in a church newsletter...it wasn't at the church I attended. Okay results...the price was right. If its a group I'm in some of those nonprofit groups have pretty high visibility, a niche interest, and low advertising rates.
Posted by: Peter Olson | 2010.03.06 at 11:39