There is something about January 1 which creates tremendous opportunities for lawyers to drive new business. Old clients and new clients alike feel that all the problems of 2010 are behind them. They have a sense that anything is possible in 2011. On January 1, they start executing on their plans for an amazing year. And of course, they need legal services as a result.
We always see an influx of business in January. But we don't stand on the sidelines waiting for it to happen. We actively remind our clients that we're there to help them with their most ambitious plans. This means increasing the number of blog posts, becoming more active on Facebook and Twitter, sending newsletters and making phone calls.
What are you doing to help your clients have a great 2011?