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Internet Law Article by the Northern Express

Integrating Video into Small Business Marketing

Lawyers and law firms rarely put the attention necessary into their web site.  Web sites require work and technical knowledge.  Too many attorneys are intimidated by web marketing because it requires near constant attention. 

One new tool which would help any lawyer create an effective marketing video in less than five minutes is found at www.youtube.com/searchstories.  The creation tool can be found at Google Search Stories Video Creator.

We have integrated Search Stories into two of our marketing landing pages:

The YouTube videos for each marketing campaign within our niche of internet and web defamation are located below.  Note that they not only were created in less than five minutes, but are compelling.  The music and production which is “baked in” to the search story creator by YouTube creates a very strong “call to action.”

 

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