Our law firm has always lived on great organic search results driven by great content. We’ve never really paid a lot of attention to SEO, although we know what keywords drive the most traffic and we try and use those keywords in our titles and text. Several months ago, we decided to experiment with a SEO firm to find out what they did and how much value they could bring to the table.
Most SEO firms really do keyword advertising. The drive business to the web site on your back and you pay for Google Adwords. They optimize those campaigns. Hopefully, there’s a return on investment per Adwords dollar spent.
But what does a traditional SEO firm do when it comes to optimizing your web site organic search results? The answer so far is they work on issues such as keyword density in your web site content. Surprisingly, simple?