Law Firm Marketing

Should You Include Business Contacts In Your Facebook Friend List?

Facebook has morphed from a personal tool linking personal friends to a mission-critical business tool which ties you to your business community of friends. 

Facebook2 I have often heard it said that you shouldn’t be sharing your personal information with business associates.  Of course, this is old school thinking, tied to the premise that our business relationship should be kept to “how are the wife and kids….” 

But let’s examine all the things that you’re missing if you don’t have a robust community of business associates 'friended' on Facebook:

And BTW:  Feel free to send me a friend request to my Facebook account here. I would be happy to add you....

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Lawyer Advertisements in Liturgical Newsletters: One New Lenox, ILL Lawyer Finds It to Be an Effective Marketing Tool

Here’s an interesting story in the ABA Journal by Deborah L. Cohen entitled, “Having Faith in Marketing - Houses of worship offer affordable and effective advertising possibilities” 

Here’s what Attorney Daniel Adler has to say about his advertising in the weekly bulletin at Saint Jude Catholic Church in New Lenox, Illinois:

03-24  “I’ve had quite a few people call because they’ve seen my little ad in the back of the bulletin,” says Adler, who now pays $65 per month for the message he has been placing for some 20 years.

"Dollar for dollar it’s pretty good advertising,”

“I’m there, I’m at the church and people see me,”

The Time is Right for a Referral

We are constantly talking about ways to generate quality business.  I stress the word quality because it means a couple of things to our firm.  First, it means clients that appreciate our operation, such as our flat fee alternative billing model and use of a transparent extranet system.  Second, quality refers to clients that appreciate our niche focus on particular areas of law, such as internet law and complex litigation.  Finally, quality means the type of client that will want to come back and use our services when, and if, it requires legal help again.

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Law Firm Websites: What Every Law Firm Needs to Know About SEO

Search engine optimization, otherwise known as SEO, is the art by which people who study the Google algorithms try and trick your website to Page 1.  The fallacy of SEO is that you could ever trick Google for very long.  That is why SEO is a perpetual and endless spend of money trying to stay one step ahead of the algorithm which simply wants the best possible content returned on Page 1 of search results.

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Clients Will Do More Research on Their Attorneys Before Retaining Them

Too many clients only learn once into a legal matter that their attorneys really don’t have the insight they purported to on a particular legal issue.  In a recent post entitled “Why in the World Would You give Away Your Expertise for Free?”, I made a pitch that more lawyers should blog for lots of reasons.  I even suggested that this fulfills a pro bono responsibility.


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What Are You Changing?

Our law firm started with the tag line "Changing the Way Law is Practiced".  Our goal from the get go was to do things that made sense, not simply do things because that's the way they've always been done. 

Fundamentally, the world is a brand new place to do business.  Technology and innovation have become as or more important than sheer size, momentum and/or social connections.  In the industrial age economy, staying the same had real advantages in the market.  This is why General Motors got by for so long on really crummy automobiles.  Companies like General Motors, and many other smaller companies, are now presented with an economic reality that it is much more akin to our notion of capitalism.

It has never been more fun to be in business.  Experimenting with new marketing techniques online, new customer service models, better communication systems with customers and a variety of other tools and approaches have opened up the possibilities.

This leads me to an important question which you must answer.  "What are you changing?"

How to Convert Web Visitors into Clients

The whole idea of attorney advertising is novel within the legal profession.  Lawyers aren’t used to advertising.  Leaving personal injury lawyers aside, many businesses have tiptoed into the advertising pond unsure of where to start and what message to send.  The global economic downturn has, of course, changed many lawyers’ thinking concerning advertising.  With massive layoffs spreading like wildfire across the legal landscape, firms are looking for new and innovative ways to obtain new clients.  While most law firms have web sites, they could not tell you how or why those web sites are designed the way they are.  As importantly, they have put little thought into how to convert people who come to their web site into prospects and prospects into clients.

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What Does Your “About” Page Say about You and Your Law Firm

When it comes to lawyers and marketing, there is an awful lot that falls through the cracks and gets lost in translation.  Too often, lawyers are so busy billing by the hour that they forget that they are in the business of getting business.  If you ask any lawyer in charge of managing their law firm, they will tell you that they welcome additional client prospects.  But when you ask them what they are doing to get those prospects, you will find that the answers tie into everything except the law firm’s website.

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Lawyers Guide to Creating a Marketing Habit In 21 Days

In today’s economic world, marketing is more important than ever. The people who are bringing in business are the ones who are out there courting it. That’s why I am happy to share with you a special opportunity. For the next 48 hours only, my colleague Paula Black is offering a collection of FREE bonus gifts to anyone who purchases her latest book: “The Little Black Book: A Lawyer’s Guide To Creating A Marketing Habit in 21 Days.” Designed to help lawyers integrate marketing into their daily lives, this book is quick, easy and inspirational. And by purchasing it within the next 48 hours you will receive special access to information and resources from more than 30 experts. A compilation of advice from some of the most sought-after experts in the legal arena (including myself!), “The Smart Lawyer’s Toolkit” gives you instant admittance to an incredible collection of tips and information. Click here for details…but do it fast!