In this GAL Radio interview, Peter Olson of SoloInChicago.com offers some great down-to-earth advice for anyone considering going solo. If you're already in the solo game, Peter offers some wonderful tips about common hurdles you will face, how to market your services for success, client billing options, client communications, alternative fee arrangements and how to compete against bigger firms. Here are my favorite quotes from the Peter Olson interview:
- If you are concerned about your ability to run a business, get a legal practice management coach.
- You need good people skills, and to understand marketing and pricing of services.
- Use newsletter marketing to current clients, former clients, and current and former sort of referral services, other professionals, real estate professionals, bankers, and really other attorneys as well.
- Well, I do have support staff, that’s one thing. I mean, I do have a legal assistant. To me it would be hard to function without at least a staff person or two.
- we’re starting to use Basecamp with some of our newer clients and get that as part of our website. Instead of shooting out letters and emails, essentially we’re putting updates out on a protected internet service that people can just look at instead of sending carbon copies of letters and what not.
- 80% of my practice, I would say within the domestic relations part of my practice, still probably three quarters of what I am doing is a traditional billable hour. I know a lot of people pooh-pooh that these days ...
Listen or read the transcript of the interview below. Thanks to Peter Olson for participating in this GAL Radio Interview.
Announcer: Welcome to GAL Radio brought to you by the Greatest American Lawyer Blog. Changing the way law is practiced through technology, innovation and creativity. Turning the business of law on its head and shaking things up to the betterment of clients, lawyers, law firms and society.
Damien Allen: Good afternoon, and welcome to GAL Radio. My name is Damien Allen, and joining me today on the telephone is Peter Olson of the Olson Law, LLC, in Chicago, Illinois. Good afternoon and welcome to the program, Peter.