One of our favorite clients is M22Online.com, whose trademarks related to "M-22" we protect. For those of you who don't know, M-22 is a road which goes around the entire Leelanau County Peninsula. Our clients turned it into a brand which is described as follows:
M-22 is not just a road; it is a way of life.
Founded by kiteboarders in search of epic wind and waves, M-22 was created to express a common passion for Northern Michigan. However, M-22 shares this passion beyond Michigan’s borders. It is marked by the simplicity and appreciation for natural wonders such as bays, beaches and bonfires, dunes and vineyards,cottages, friends and family everywhere.
Founded by kiteboarders in search of epic wind and waves, M-22 was created to express a common passion for Northern Michigan. However, M-22 shares this passion beyond Michigan’s borders. It is marked by the simplicity and appreciation for natural wonders such as bays, beaches and bonfires, dunes and vineyards,cottages, friends and family everywhere.
Source: www.m22challenge.com
The
M-22 Challenge is a multi-discipline event based in beautiful Leelanau
County in Northern Michigan. The event is designed to challenge
athletes against the natural terrain and environmental elements of the
area.
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