I now have two virtual law clerks and one paralegal working for me at about 100 extra hours per week. This should handle my overflow capacity for the next two months or so. I am now ready to announce my 3 month old firm to the world. As noted previously, I was smart to be patient in sending these letters until the firm was fully operational and ready for traffic.
We sent out our first round of 150 announcement letters last week to lawyers and judges. For each of the next two weeks, we'll send another 150 to the bench and bar. We tried to space out the mailings so that well wishers would not call all at once.
In three weeks or so, we'll send out letters to clients and prospective clients. This will coordinate well with our Johnny Advertising campaign and general announcements to the media. I am also considering truckside advertising using a product called TruckSkin.
Will these letter generate any new business or referrals? Only time will tell.