One of the many benefits of my new practice is that I only dress in a suit when I go to court. My casual attire lends itself to a far more active lifestyle during the work week.
I bought a new 'law firm' bicycle today so I can travel around town and decrease my dependency on my car. But the bike has many other benefits, including indirect marketing. I posted recently on the need to make sure you don't allow yourself to become isolated. I realize that I still need to find ways to be seen.
You always have to always find new ways to let people and other lawyers know you are out there. And being different sets you apart from the crowd.
Riding around town for lunch meetings, errands and general travel is a great way to make sure you remain visible and get your daily exercise as well.