Digital Presence
The Frenzy of Law Firm Start-Up is Intoxicating

Duty To Comment

I posted previously on a lawyer’s duty to comment. I noted that one of the benefits of making comments on other people’s blogs is that you get that extremely valuable link back.  As we all know, Google rates websites, in substantial part, by the number of incoming links to that site.<

Why don’t people take more advantage of the comment function on other people’s blogs to improve their website traffic?  As long as you are saying something intelligent and relevant, the blog host will be very happy and you will get a link back to your site.



At least in my case, I was unaware of the potential "up-side" to commenting vis traffic. I suppose another reason is that people (actually, I) usually read and agree with those I read and feel any comment may be superfluous. Actually, I have been reading this blog for awhile and agree with so much of it that I feel like commenting would simply make me an "Amen" chorus. Anyhow, those are my lame excuses for failure to comment.


Increasingly websites are using the rel="nofollow" tag to discourage comment spam, which has the unfortunate effect of diminishing the significance of links in comments - that is, the major search engines won't give a link with that tag any weight, and won't follow it.

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