There has been some discussion on the internet about the appropriateness of self interest in blogging. All bloggers are clearly marketing at some either subtle or overt level in order to achieve something for themselves. That something may be more traffic on their blog, notoriety, acceptance as an authority in a particular area of interest or to sign up customers for their business.
The blogosphere sometimes, but not always, encourages and freely accepts comments and linkbacks from other bloggers who may have a “Horse in the Race.” It is my belief that self-interested commenting is not only acceptable but desirable as we cross link resources across the blogosphere. As you all know, I am certainly in favor of more comments being posted and have advocated that bloggers should spend more time posting comments, even if they have to spend less time creating posts on their own blog.
What do you think? Where is the line between link spam and legitimate comments?