For those of you who follow this website, you know that my firm uses blog software for its primary website. We do well into six figures in revenue each year in clients obtained over the web. In mass tort cases, we are currently representing thirty-five victims of a mass tort accident, which occurred thousands of miles from our office, all clients who found us through our blog. These cases represent seven figures in liability to the defendant who has admitted negligence.
In 2006, our firm did one hundred thousand page loads and fifty thousand unique visitors. I don’t know how that stacks up with other firms who monitor their web traffic, but I do know this. Many of these visitors came to our site to obtain representation. We brought the right kind of visitor to our website and turned a good number of those visitors into clients. Blogging and blog software has created a foundation upon which our firm grows each day. These tools have allowed us to develop a national client base. We are now perceived as experts across numerous practice areas.
It is also interesting to note that over eighty percent of our traffic comes from Google. The other search engines break down like this. Yahoo provides approximately ten percent and MSN approximately three percent of all of our traffic.
You would think this means that we do better in the Google search engine than in the other engines in terms of search engine results. Actually, the opposite is true. Yahoo and MSN put us on page one more often than Google. What this tells us is that Google is the dominate search engine by which our clients search for legal services.
I would be interested to hear from other attorneys who’ve successfully turned web traffic into clients. What has your experience been?