The Advantage of Bulletin Boards Over Email
Both Plaintiffs and Defense Counsel Believe the Michigan Supreme Court is Biased

The Required Mindset

The mindset of the successful tech-age entrepreneur is one of exploration and revolution. The successful tech-age entrepreneur is always keeping both his mind and eyes open to find new and exciting ways to enhance and maintain his advantage.

However, this mindset can sometimes be corrupted by getting more interested in closing the doors of the competition - in this case the traditional-style law firms - rather than simply seeking to best them. The danger with this mindset is that you lose sight of the key aspect of the business equation - the customers.

While this mindset of destruction is very dangerous for your own entrepreneurial goals because your customers do become subsidiary to the competition, seeking to drive your competition crazy, according to Guy Kawasaki, can be yield great benefits. Kawasaki's list of techniques are much more all-encompassing, but specifically, the idea of knowing what your business represents, and turning your "customers into evangelists", are ones of special significance to firms like ours.

In general, it is what tech-age firms represent, that gives them the competitive edge against our bigger competitors. This is because the basic identity of technology itself is of efficiency and ease, and to dedicate your business to that identity is to adopt technology's positive traits for your own; and in a world in which efficiency and ease is what everyone is looking for, providing it in legal service allows you supply the consumers with exactly what it is that they want.

The idea of turning "customers into evangelists" is also of interest to tech-age firms because of both the ease and necessity of doing so. I say it is "easy" because after you have shown your client the huge competitive advantage you hold over the box-firm down the road, it is totally illogical for them to return to the inefficient and more expensive service being offered by our competitors. We all know the necessity of getting these dedicated clients, but it is important for all entrepreneurs to keep that necessity in the back of their mind every time they are dealing with any of their clients; because after all, those are the clients that keep your business in the black.

Check out Kawasaki's post, "The Art of Driving Your Competition Crazy" for his full list of techniques.


Susan Cartier Liebel

It's funny, there really are no new ideas under the sun, just a new way of saying it and depending upon the voice you trust most, that person is the one you will listen to.
The concept of turning customers into evangelists for you and your firm is similar to the concept espoused by Bob Berg who says you need to turn your customers into "ambassadors;" (more specifically, "an army of ambassadors.") I personally have always used the term "billboards" which harkens back to my advertising days. The concept is not unique, but the principle behind it is imperative; you need to leverage your relationships, clients and be a "sphere of influence" (Chris Gardner), in order to exponentially grow your business, letting others do the marketing for you because they are only too happy to do so. The key is to give them the tools to do it properly.

Liara Covert

When you create value for people, they're more likely to be pleased with you and more likely to tell others about why they feel good. If they understand what you do, there will be no need to clarify what they should tell potenital clients. Simplicity. Courtesy. Efficient, innovative service with a smile has a big positive impact. You'll reap the rewards of the kinds of seeds that you sow.


No doubt. Our firm is growing as a result of referrals by our happiest clients. When you clients are out telling their business associates what a great job you did, there is no better marketing.

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