The unique "fringe-benefits" of work with internet giant Google are the things of legends among those looking for careers in the new century. "Unlimited amounts of free chef-prepared food at all times of day. A climbing wall, a volleyball court and two lap pools... On-site car washes, oil changes and haircuts, not to mention free doctor checkups" according to Miguel Helft of the New York Times. But as elaborated in his article, Google employees can now hitch a ride through some of the "worst traffic in the nation" on their own mass transit system.
These buses have their routes constantly shifted in order to accommodate new employees and include wireless internet, bike racks, and even a spot for pets. Check out Helft's article to see the great recruitment boost that has come with the system and how employees have reacted, but suffice it to say: it is a success with Google employees.
Google Buses are just an example of how new-age businesses can offer services never-before offered by traditional competitors to BOTH clients and employees. Your own operation may not offer the catered lunches or free oil changes, but in a town dominated by the 9 to 5 old-style firms, your ability to offer the chance to work from home or at extremely flexible hours is definitely going to turn qualified people in your direction.
These are the perks of going high tech, and after all, YOU did it to break free of traditional molds, so why shouldn't those people who work for you enjoy the same liberation?