There is no question that technology makes communication easy and convenient. We use email, extranets, text messaging and voicemail to communicate by and between ourselves and our clients.
But when it comes to relationships, there is no substitute for face-to-face meetings. A close second would be a phone call.
I think we sometimes get so enamored with technology that we forget to reach out and “touch someone.” We have to remind ourselves to bring clients in for face-to-face meetings and call them on the phone as an alternative to email on certain issues.
Anyone who is involved with billing knows that a phone call is far more likely to secure payment than a series of emails. And when you’re looking for new work, scheduling a client meeting (at no cost to them of course) is the best way to explore new projects with clients.
Yes, technology rocks. But the personal touch is still a mandatory part of any successful business plan.