The Importance of Immediacy
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How Does The Long Tail Apply to the Service Industry?

I finally got around to listening to The Long Tail written by Chris Anderson.  It is a fascinating book which in many ways states what is already obvious to observers of the information and technology age. 

But I’m left to wonder whether the principles of The Long Tail apply to the services industry?  Perhaps I am not that far in the book yet, but being able to store unlimited books in a warehouse and sell them through is one thing.  Providing legal service is another. 

Certain principles discussed in The Long Tail certainly apply to the services industry.  For instance, niche markets are much easily exploited by lawyers given the advent of technological advances and the internet.  Building a “community” of clients around niche practice areas has also  been made possible by the Internet. 

I wonder what other principles you believe also apply.  Post your comments here.


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