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Blogging: What Do You Have to Lose?

Today I overheard two businessmen talking about advertising.  Both of them were unhappy with the amount of response to their latest advertisements.  One mentioned that he advertised via cable television while the other advertised exclusively in print media, including magazines, newspaper, and mail flyers.  At a minimum, each was spending $400.00 per advertisement type.

The worst part was that these advertisements had a predetermined shelf life.  They were printed or shown on TV, and then they were gone; never to be found again by interested consumers.   Despite the unsuccessfulness of these ads, both businessmen mentioned how they continue to advertise and hope that one consumer will walk in the door because of it.

Why not blog?  For less than what would be spent on one print advertisement in a newspaper, we are able to provide as much content as we want throughout the year.  Not only is our content available every minute of every day, but more importantly, it never goes away.  Of course, if the Internet ever does go away, so would our advertisements.  However, I’m sure you all agree that that will never happen.  Instead the Internet continues to become the preferred method by which consumers search for information, providers of goods and services, and new things on which to spend money.

What better way to show your expertise, communicate to interested consumers worldwide, and gain an amazing return on investment than through a blog.  Not only is it quick, easy, and effective, it’s also quite fun. So go out there and start blogging.  Before you know it, your blog will likely become the main avenue through which you bring in new customers.  Brian


John Di Giacomo

I think blogging is awesome for getting the word out about niche practice areas because, as we move towards a more service-based and global economy, it will soon be difficult for lawyers that aren't a part of a large firm, and even those that are, to pull clients from outside of their region. I worry that the ABA's model rules on advertising are outdated and can no longer address the issues that lawyers will face over the next decade. In a way, I think the market is going to seriously punish those that do not embrace technology.


Blogging is illegal non-Bar-pre-approved advertising in Florida, though many do it.

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