Blawg Review # 145
The Donald Says: Never Give Up!

A Fully Integrated Blog into a Law Firm Web Site

I’ve been busy these last six weeks working with graphic designers and web developers on our new law firm web site with a fully integrated blog.  As those of you who have been following the firm know, we have in fact used TypePad blog software as our firm web site.  We are one of the few firms in the world to have shunned web pages in favor of a pure blog presence.  For those who haven’t been following the firm, you can check out our current (and soon to be outdated) design at the Traverse Legal web site here

Most lawyers who blog, do so separate from their firm web site.  Typically, there is a link from the website to the blog and vice versa, but they are separate.  Some firms include a navigation link within their firm website to the blog.  But the fundamental design of the web site is different than the blog.  Again, they are presented as distinct.  It has always bothered me that blogging is viewed as a separate activity from a law firm website.  Most law firms have decided (in error in my judgment) that they want absolute control over everything that goes on the firm’s site.  Many lawyers who blog, do so with the explicit or implicit permission of the law firm essentially “on the side.”

Our new web site will be a combination of traditional web pages and blogs.  They will be fully integrated so there will be no design differences between the blog pages and the web pages.  Our goal is to set the mark for law firm blog and web site design.  While there are few others who are moving in the same direction as us, we believe we will have the most sophisticated, fully integrated, dynamic, web 2.0 law firm web site in the world.   It is our hope to be online with the new site in a couple of weeks.  But I did want to give you a heads up about what was coming.

Comments

Brian

This makes so much sense. It begs the question why others, both inside and outside of the legal profession, aren't doing the same thing. Regardless, it is good to be first. Be sure you aren't last!!!

Nick Glauch

I cannot wait to see how it turns out!

Having been involved in a firm doing their website the same way before, sites of that kind have become my personal "norm". Its SO easy to update, and its almost better for keeping visitors updated on new and important information because your intro-page can always be changed to point out that kind of stuff.

Having moved to other things, I can't help but compare the sites I find now with that original firm - I haven't found anything better.

Andrew Haris

Great idea! I plan on doing the same soon, and I'm on the hunt for a good web developer/designer at the moment. Any recommendations? I'm in Portland, OR, but I'm not sure that physical location matters so much when choosing a web site designer.

Kevin OKeefe

Interested in seeing how it turns out but integrating a blog into a website has a lot of downside. I'm not sure what you see as the upside.

Strategic communication, marketing, PR, and networking is the reason law firms and corporations have kept their websites and blogs separate.

Other than viewing a blog and a website in browser, they do not have a lot in common. A blog is closer to a Rotary meeting than a website. ;)

The comments to this entry are closed.