I’ve been busy these last six weeks working with graphic designers and web developers on our new law firm web site with a fully integrated blog. As those of you who have been following the firm know, we have in fact used TypePad blog software as our firm web site. We are one of the few firms in the world to have shunned web pages in favor of a pure blog presence. For those who haven’t been following the firm, you can check out our current (and soon to be outdated) design at the Traverse Legal web site here.
Most lawyers who blog, do so separate from their firm web site. Typically, there is a link from the website to the blog and vice versa, but they are separate. Some firms include a navigation link within their firm website to the blog. But the fundamental design of the web site is different than the blog. Again, they are presented as distinct. It has always bothered me that blogging is viewed as a separate activity from a law firm website. Most law firms have decided (in error in my judgment) that they want absolute control over everything that goes on the firm’s site. Many lawyers who blog, do so with the explicit or implicit permission of the law firm essentially “on the side.”
Our new web site will be a combination of traditional web pages and blogs. They will be fully integrated so there will be no design differences between the blog pages and the web pages. Our goal is to set the mark for law firm blog and web site design. While there are few others who are moving in the same direction as us, we believe we will have the most sophisticated, fully integrated, dynamic, web 2.0 law firm web site in the world. It is our hope to be online with the new site in a couple of weeks. But I did want to give you a heads up about what was coming.