Every law firm has to grapple with the issue of bringing in new clients, and starting new projects for existing clients. For the purposes of this post, I will refer to both concepts as origination.
Origination can occur in a variety of different ways. Many lawyers originate by going out to the golf club, yacht club or rotary club in order to meet new people and essentially solicit their business.
But the best way to originate is to simply focus on quality. During periods where the firm is doing the best quality work, new clients tend to find their way to our front door and old clients approach us with new projects. There is no better business card than a satisfied client. Quality is the ultimate origination tool.