Tom Kane, at the Legal Marketing Blog, poses an interesting question in his recent blogpost called “Should You Pay Attention To The Social Networking Craze?”. Kane notes that social networking is exploding on the internet today as more and more people create and/or join social networking sites. More importantly, he notes that social networking sites are potentially becoming the new marketing tool used for business development by attorneys and law firms as well as other business professionals on the internet .
I haven’t been sold on the legal marketing ROI relative to these sites generally, nor have I heard that they currently produce serious amounts of work for law firms. Yet, I’m definitely coming around to the point of view that they will become one more important tool in the marketing toolbox. Not sold completely, but moving in that direction.