Any lawyer would like to have an audience of 100,000 people per year who will listen to and see your marketing message. The local phone book certainly doesn’t provide this opportunity. The internet does.
Over 100,000 unit visitors will have visited our law firm’s various web pages and blogs in 2008. Over 15,000 people in 2008 qualify as “returning visitors” who regularly come back to our website and blogs for further information.
Now you tell me that the internet has not fundamentally changed the practice of law. Of course, most law firms don’t do anywhere near this level of traffic and have very few loyal website visitors. That’s because most lawyers don’t share their expertise online. Most lawyers don’t broadcast to the world that they are very good about the niche practice areas in which they specialize.
Forget the social networking aspect of Web 2.0. That’s fun and all. The new frontier for the web is content generation. The old response “I don’t have time to blog” is one professional’s use all the time when offered the opportunity to blog. Perhaps they are too busy billing hours to see the future.
So how does our law firm generate A+ content? We spend time writing out blog posts, of course. But we also dictate content which is entered by staff members. That helps drastically reduce the time commitment required to generate good blog content. But the real innovation is our use of internet radio to interview people within our niche practice areas who are both interesting and well-known. The service provider is Vtalkradio.com. Here are some examples of radio interviews our law firm has sponsored in order to drive the best niche content within our practice areas:
- CADNA Seeks Further Protection against Cybersquatters
- Corporate Formation Issues for Internet Entrepreneurs
- WhoIs Privacy Debate: The Invisible Cybersquatter
- Frank Schilling Talks Cybersquatting & Domain Monetization
- Who spent $3,200 for the domain and developed web site DNHour.com & why? We know the answer…
- Frager Creative Group: The Best Domain Names Are De Facto Advertising: An Interview with the Dynamic Owen Frager
- Protecting Your Domain Name: Control is the Key
- The Global 100 Draw Attention to The Increasing Threat of Cybersquatting
- Are All Domainers Cybersquatters?
- Digital Millennium Lawsuit against Universal Music Publishing
- Protecting Your Domain Name on The Internet
- Attorney Threat Letters, Cease & Desist and Notice Letters Alleging Trademark Infringement: Understand Your Options & Risks
- Top 5 Benefits of Trademark Registration
So if you would like to stand in the middle of 100,000 unique people, you should reconsider your thoughts about showing off your expertise online and generating A+ content for Google to gobble up. I guarantee you that you will achieve an unprecedented return on your investment of time.