I know an awful lot about the internet, search engine optimization, web page development, directory listing, on-line professional networking, and a host of other skills which help propel us to page one Google results. I’ll be the first to admit that understanding all of the necessary base concepts is daunting for most lawyers…hell, it’d be daunting for anyone. I think many lawyers figure it’s just too much, too complicated to get their brain around. They take their Yellow Page online listings, develop a website, and call it a day.
Technology is all about perseverance. The internet isn’t going away. You can either get in the game or stay on the sidelines. But those that plod forward, learning one new thing at a time, will be the ones left standing at the end of the day.