Many attorneys who are blogging do so for our variety of purposes. Sure, there is a pro bono value to sharing your expertise online. People who can’t afford an attorney are in a much better position if they could find relevant articles concerning their legal problems and start to understand the basics. Sure, it feels good to be a media-maven and generate lots of great content and discussion online. But most lawyers who are blogging also do so from an advertising marketing perspective.
In this video, SEOMOZ discusses the value of a good linking strategy and identifies the types of links which are both good and bad for your website or blog.