Four years ago, people said I was crazy for trying to build a law firm built exclusively on clients derived from the Internet but with a little brainpower, and some help from my friends the Internet and Google, that’s exactly what I made happen.
Traverselegal.com just happens to be located in Traverse City, Michigan. Traverse City Michigan just happens to be paradise. Eighty percent of our clients are outside the state of Michigan and fifty percent of those are outside the United States. By and large, our clients find us from typing search terms into Google such as:
- cybersquatting domain trademark
- "stolen domain names"
- domain dispute lawyers
- domain arbitration attorneys
- trademark infringement lawyers
- law firms "value billing"
What I don’t know is how many other law firms have successfully built business models on top of Google. Are you aware of any law firms that are doing significant business off the Internet? Let me know.