MyShingle.com is a popular web site published by Carolyn Elefant. She is a big proponent of the solo practitioner and helping the solo see that going solo is a reality that can be reached. In a recent post, she references an article written by Malcolm Gladwell in the New Yorker entitled "How David Beats Goliath" which shows how the little guy can really survive and win in the face of adversity. While the big law firms are finding ways to cut costs at the expense of associates and support staff, the small firms and solo practitioners are finding ways to "create their own playing field" to attract business and keep costs down. The solo and small firms are putting forth more effort in attracting business through ingenious ways of billing, using virtual workers and blogging on various web sites. The solo and small firm will continue to survive because they are not afraid of trying new things to attract and keep clients.