The best part about value billing is the focus it places on delivering value. For all of the chatter about the simplicity of hourly billing and the supposed challenges presented when you have to define deliverables and quote a flat fee, the most important point is sometimes lost. By talking value, thinking value, and quoting value, you are compelled to deliver value. Flat fee projects and defined deliverables get really easy when all discussions concerning the project’s scope, price and the rest is driven by whether or not the client is going to receive value at a particular price point. As the lawyer works through the deliverable list, the entire focus is on ensuring value. At the end of the project, the lawyer’s focus is on identifying the value provided for the client review and consideration.
If a lawyer doesn’t deliver the value promised, the client most certainly won’t return.