The benefits of blogging have been long discussed. My law firm built its eight-lawyer practice over the last five years on the foundation of its niche content in specialized practice areas such as internet law, online trademark and copyright infringement and internet company representation.
Currently, we are contacted by approximately 150 to 200 new prospects each month. Twenty to thirty of these prospects become new clients.
But do you want to know what is even better than that? Publishing your expertise on your blog gets instant street cred with adversaries. We all do it. In fact, it’s the first thing we do. We Google our adversaries name to find out who they are. When they find hundreds or thousands of results dealing with the very issue you are arguing about on behalf of your respective clients, you immediately have the upper hand. They know you know exactly what you’re doing. They know there’s no bullshit that’s going to get by you. The fact that you work for an eight-person firm, as opposed to a three hundred-person firm, becomes irrelevant.