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Top 5 Reasons Why Blogs are Important for Your Business and Legal Practice

Js color_MG_0467 Judy Shapiro recently published an article on the Social Media Today blog titled, “Top Reasons Why Blogs Deserve Our Respect (and are important for Business)".  In her article, Shapiro explains that there has been a lot of talk about the death of blogs since the onset of all the new social media toys at our disposal today.  However, she encourages everyone not to put their blogs to bed just yet.  Here are her top 5 important reasons to keep blogging:

  1. Blogs are efficient ways to generate qualified traffic. It’s true – blogs can’t usually generate tons of new traffic – but it can generate qualified traffic which is even better...
  2. Blogs are a great way to test different ideas. Blogs bring the notion of crowdsourcing down to a manageable level. A blog can explore business concepts or a particular feature set or a channel idea...
  3. Blogs give a personal face to an impersonal company.  Any salesperson knows that people want to buy from people they like. Companies traditionally spend billions creating well-designed branding programs to achieve this level of likeability. A blog is a key and inexpensive element in a company’s branding arsenal...
  4. Blogs allow customers and prospects to get an inside view into how your company does business.  A blog written by a lead product developer explaining a particular underused feature set is interesting and useful. However, a blog written by that same person discussing how he was inspired to create the specific feature set is hugely engaging...
  5. A blog provides a strategic time capsule of how a company is evolving.  Companies are organic in the sense that they have a lifecycle – in every sense of the word. If you step back and look at the flow of a corporate blog, you get a very accurate snapshot of the company's focus, innovative capacity and most importantly, a glimpse into what a company might do in the future...

If you can think of any more reasons why blogs are vitally important for your business or legal practice, please share in the comments below. 

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