Jeff Bullas over at the jeffbullas.com blog addresses the question of whether blogs are dying out and social media sites such as Facebook are taking over. Bullas reports that blogs are not dying but instead evolving. According to the “State of The blogosphere 2010" report published by Technorati, blogs are in a state of transition as the lines between blogs and social media sites disappear. As noted by Bullas, the Technorati report revealed several trends that are emerging in the blogosphere:
- Blogs are in transition and are no longer considered an upstart but are being taken seriously as an alternative to mainstream media with a 40% of people trusting a blog as a source of information and news.
- Bloggers use and engagement with social media tools is expanding with increased use of Twitter and Facebook.
- Sharing of blog posts is increasingly being done via social networks
- Mobile blogging on smart phones and iPads is quickly evolving with 25% of all bloggers already engaged in mobile blogging and has changed the way they blog to shorter and more spontaneous posts.
- Women and mom bloggers are very connected with their communities and making their voice heard online with their influence and impact on brands being taken very seriously with over 50% of them being approached by brands
Bullas concludes that blogs are here to stay and will continue to evolve into the future. What are your thoughts concerning the future of blogosphere?