Know Your Business and Mind Your Business

It is important to know what kind of law firm you are.  If you are a firm that drives business off your reputation and referrals, then those are the people you need to make sure you are attending to.  If you get your business off the internet, you need to pay attention to your internet web presence and make sure your search engine rankings do not decrease.  If your business model is dependent on getting your initial customers to sign up for a second and third project, then you better make sure you are showing those projects as part of your process. 

Every law firm is different.  You need to fully understand what kind of law firm you are and make sure you are attending to those things that really count.