Why "branding" and 'reputation' are the biggest opportunity for lawyers in 2020.

Lawyers and law firms have never paid much attention to sales, marketing or branding. The days of ignorance are over.

Law firms need to start paying attention to their reputation on the Internet, the value of their brand in the market for legal services and the opportunity to differentiate in the market. 

Lawyers need to start paying attention to the fact that their 'personal name' is the most important branding opportunity they will ever have. This is a dramatic change from the way things used to be.  Lawyers to acknowledge and understand the value of their 'name' as a brand, and give it the attention it deserves will be winners over the next decade. In 2020, reputation is everything.

In this podcast, Attorney Enrico Schaefer tells you how and why brand has become the most important tool for lawyers in 2020 and beyond.  He teaches you how to build your online brand, protect your online reputation and build momentum which will differentiate you from other lawyers who do the same work. IF you care about your reputation and your career, you need to listen to this podcast. If you have other lawyers who you care about, you should share this podcast with them.  The world is changed.  Opportunity is everywhere.  The fruit hangs low.  It is time to grab it.  For your sake, the sake of your firm and for the future which has arrived. 

 

Are you looking for more resources on building a brand, protecting your reputation online and registering your name as a trademark? 

• Everyone – especially social media influencers, professionals and individuals with some celebrity status – should consider trademarking their personal name. 
• BRANDING: TOP 5 LEGAL CONSIDERATIONS FOR TRADEMARK REBRANDING
• Your customer reviews on Google places, Glassdoor, Yelp, and other websites are important to your success and affect your revenue.  A negative review can cause real pain to you and harm your reputation irreparably. 
• FIVE REASONS YOUR COMPANY SHOULD START TRADEMARK MONITORING

Are you a 'Happy Lawyer?'

In this episode fo GAL Radio, we explore the idea that lawyers can be happy at their profession and launch a series of 'happy lawyer' podcasts devoted to exploring the idea of happiness in the law.  Stay tuned for this common theme of happiness as we interview professionals about how to be happy and find fulfillment in your legal practice. 

 

This podcast is sponsored by the internet, technology and IP lawyers at Traverse Legal, PLC.  "Traverse Legal is changing the way law is practiced."  

GAL Radio Presents: Top 5 changes in the business of law from 2004-2019

The Greatest American Layer Blog launched 15 years ago in 2004.  With thousands of blog posts about innovations in law, we decided to highlight the biggest changes we have seen in the business model of law, over the last 15 years. The good news?  Things have improved dramatically over for both clients and lawyers since 2004.  The bad news?  The level of innovation in law continues to drag behind virtually every other industry segment. In short, lawyers and clients need to continue to create new levels of transparency, alternative billing models, learn to share risk and deliver better customer service.  Judges need to work harder at creating efficiencies in the litigation process.   Law students need to inspire their superiors to use technology to create efficiency and transparency.  www.greatestamericanlawyer.com

Welcome to the reincarnated podcast know as GAL Radio, the Greatest American Lawyer Podcast.   Who is the greatest American lawyer?  You are.  You have the potential to change the game.  To break the mold.  To innovate.  To differentiate.  To offer new business models of legal services and client solutions which bring the profession of law closer to its ideal.  To break the chains of mindless billable hours.  Our podcast mission is to change the way law is practiced.  We want to take a moment to thank you for listening to the Great American Lawyer Podcast and being part of the conversation. Click the comment link to send us a message, clap back or send us ideas for future shows. Now, back to this episode of the Greatest American Lawyer podcast. 

Ernie the Attorney Provides Great Solo and Small Law Firm Tips. Have You Heard of Ruby Receptionist?

Welcome to GAL Radio, brought to you by the Greatest American Lawyer Blog.  Changing the way law is practiced through technology, innovation and creativity.  Turning the business of law on its head and shaking things up to the betterment of clients, lawyers, law firms and society.

Enrico Schaefer:   Welcome to GAL Radio.   Today we are here with Ernie the Attorney.   Ernie is a long-time attorney who practices in a variety of different areas of law.   Recently he has made the full-time commitment to run a CLE company at a website called digitalworkflowcle.com, and he does technology training tips and seminars for lawyers.   Welcome to the show, Ernie.

Ernie Svenson:   It's good to be here, Enrico.  Thanks for having me on.

Ernie the Attorney Launches New Company Dedicated to Lawyer CLE

Welcome to GAL Radio, brought to you by the Greatest American Lawyer Blog.  Changing the way law is practiced through technology, innovation and creativity.  Turning the business of law on its head and shaking things up to the betterment of clients, lawyers, law firms and society.

Enrico Schaefer:  Welcome to GAL Radio.  My name is Attorney Enrico Schaefer and today we're going to be talking a little bit about CLE.  We're going to be speaking with Ernest Svenson, also known as Ernie the Attorney.  How are you doing today, Ernie?

How to Meet, Sign Up and Obtain Payment from New Clients in Less Than 60 Minutes

Welcome to GAL Radio.  My name is Attorney Enrico Schaefer, and today we’re going to talk about something that’s really important to lawyers and law firms alike.  How do you sign up your clients? 

Keep in mind that the industrial age model for signing up clients was to get them on the phone or in a conference room, have a lawyer or lawyers sitting there.  Those lawyers would then impress the client that they knew more than the client about some legal issue.  Of course, before the internet, the client’s chance of knowing anything about their legal issue was fairly limited.

What We Can Learn about Online Reputation Protection from Herman Cain and Joe Paterno

Welcome to GAL Radio.  Today, we’re talking about reputation management in the internet space.  There’s a lot of stuff that goes on on the internet.  There are review sites such as Yelp and Google Places.  Your Google Places’ page has a place for people to post a review of your services.  For lawyers, there is AVVO and a host of other rating services.  One thing that has caught my attention the last couple of days is the reputation issues that are being faced by Herman Cain, who, as we all know, is facing any number of accusers on sexual harassment, and Joe Paterno over at Penn State, as a result of his alleged failure to do more when he became aware of an assistant coach’s alleged abuse of a child in the locker room.  All of this got me thinking about something that we do at our law firm every single day, which is online defamation/ internet defamation claims and defense on behalf of people who are looking at a Google search result that they don’t like, on the plaintiff’s side, or they have been accused of internet defamation in a defamation threat letter from an attorney.

Dean Robb: An Unlikely Radical Interview Part 3

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With: Dean Robb

Sponsored by: Greatest American Lawyer

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Announcer:  Welcome to GAL Radio brought to you by The Greatest American Lawyer blog, changing the way law is practiced through technology, innovation and creativity.  Turning the business of law on its head and shaking things up to the betterment of clients, lawyers, law firms and society.  Now, here is your host, Steve Quick.

Steve Quick:  This is Steve Quick.  Welcome to GAL Radio.  Today, we’ll continue our conversation with Dean Robb, subject of a new book called, “Dean Robb: An Unlikely Radical.”  What effect does racism play in fueling the anger that’s going on today against the progressive movement in America?

Dean Robb: An Unlikely Radical Interview Part 2

Play: Dean Robb: An Unlikely Radical Interview Part 2
(click title to listen)

With: Dean Robb

Sponsored by: Greatest American Lawyer

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powered by Vertio.net

Announcer:  Welcome to GAL Radio brought to you by The Greatest American Lawyer blog, changing the way law is practiced through technology, innovation and creativity.  Turning the business of law on its head and shaking things up to the betterment of clients, lawyers, law firms and society.  Now, here is your host, Steve Quick.

Steve Quick:  This is Steve Quick.  Welcome to GAL Radio.  Today, we’ll continue our conversation with Dean Robb, subject of a new book called, “Dean Robb:  An Unlikely Radical.” Dean, you spent over a half-century fighting racism, do you see the hot button topics today – the healthcare, the housing crisis, the environment, immigration – as being part of that larger battle?

 

Dean Robb: An Unlikely Radical Interview Part 1

Announcer:  Welcome to GAL Radio brought to you by The Greatest American Lawyer blog, changing the way law is practiced through technology, innovation and creativity.  Turning the business of law on its head and shaking things up to the betterment of clients, lawyers, law firms and society.  Now here is your host, Steve Quick.

Steve Quick:  Hello, and welcome to GAL Radio.  My name is Steve Quick.  Dean Robb is a lawyer and long-time champion of civil rights, consumers’ safety, workers rights and using the law as an engine for social change and justice.  Over six decades, he has fought for racial equality, against McCarthyism, and helped develop strategies for fighting within the system.  Hello, Dean and welcome to the program.

Dean Robb:  Thanks, glad to be here.