One of our favorite clients is M22Online.com, whose trademarks related to "M-22" we protect. For those of you who don't know, M-22 is a road which goes around the entire Leelanau County Peninsula. Our clients turned it into a brand which is described as follows:
M-22 is not just a road; it is a way of life.
Founded by kiteboarders in search of epic wind and waves, M-22 was created to express a common passion for Northern Michigan. However, M-22 shares this passion beyond Michigan’s borders. It is marked by the simplicity and appreciation for natural wonders such as bays, beaches and bonfires, dunes and vineyards,cottages, friends and family everywhere.
M-22 Challenge is a multi-discipline event based in beautiful Leelanau
County in Northern Michigan. The event is designed to challenge
athletes against the natural terrain and environmental elements of the